I really urge you to pick up Charles Duhigg's book The Power of Habit. It helped me a lot to kick my addictions, but also to understand the mechanics behind each. If you're just masturbating because that's what you do at night and when you're finished, you just move on with your life...it's probably a habit. There aren't negative consequences to the cycle of goal setting, action and reward. We have 1,000 habits every day. Your morning routine, the route you take to work, etc. It's repeated behavior that can become largely unconscious. And yes, habits can turn into addiction. Addiction is when you can't control the habit. It's when despite negative consequences, you continue to engage. It's promising yourself and others to curtail the behavior, but being unable to. It's a coping mechanism to deal with deeper issues that leaves you feeling worse about yourself. While there are slight variations, science has largely agreed on a definition of addiction vs. habit. You say: [QUOTE="Squire, post: 679018, member: 23222"We can learn to make better choices, build healthier habits, and reduce the frequency of PMO until it is eliminated. This happens as we learn to remove/avoid triggers, substitute new responses to triggers and form new neural pathways in the brain rather than continuing to reinforce old ones.[/QUOTE] In a perfect world, yes. But how many guys on this site are always resetting their PMO counters? Probably a lot less than actually cave and won't admit it...and these are men on a site trying to stop. Imagine all of them out there that can't even bring themselves to talk about it. You're dealing with the cream of the crop of guys wanting to stop on this site and look at the failure rates and reluctance to admit that their problem is more than just something they do that can be taken care of by sheer willpower. Yeah, sure, there's the guy that can do that. There are also people who go cold turkey from smoking...doesn't mean their lung disease is going to go away. We are the stories we tell ourselves, or at least we hope we're the stories we tell ourselves. If you're built in a way that you're going to fail PMO by calling it a disease, well, labels are far more important to you than they should be. By science standards, it's a disease, but if you want to call it a bad boo-boo, that's cool. By science standards, with me, it reached addiction, but if you want to call it stinkin' thinkin', then by all means. I'm not trying to come here and tell people that they shouldn't do what works for them in recovery...I'm saying when you're constantly failing, again and again, maybe it's time to recognize that your way of looking at things and your way of handling the issue might not be the way that is going to lead you to success. Maybe you need to try something else. Hell, I stopped doing the 12-step thing after 6 months, but I don't have a problem with those who go daily. I don't really have a whole lot of interest in the spiritual world, but if God is what's going to get you through this, then pray away, my friend. You do what you have to do and call it what you have to call it to get better. But if you're not getting better, stop holding on to the stories you're telling yourself, because they're not working. Maybe it's time to tell yourself a story that is true. Yeah, parts of it suck. Most of it actually sucks, but it's real. The placebo effect is impressive, but it's still only 30-50% effective. I can show you a brain scan of an addict's mind and you can't tell if it's alcohol, gambling, food or porn. You can explain it away if it is something you don't want to accept, but it's the best provable truth we have right now. So if that's the truth, deal with it. If your PMO is because of unresolved trauma (and most studies put 90-94% of porn addicts in that category) get to the root of that trauma and you'll probably find dealing with the addiction is easier. When you treat the problem, the symptoms become vastly more manageable. That's true of everything from your body to your car to the pipes under your house. I'm not the kind of cat who can easily lie to himself anymore. I'm skeptical about everything. I wonder about motive, incentive and desire. I think if you can tell yourself a simplistic, pleasant sounding story, or if you HAVE to tell yourself a simplistic, pleasant sounding story, it's OK. If it gets you there, terrific. If it's not getting you there, there's something wrong with your story and despite not being a Bible guy, I do know John 8:32 says the truth will set you free. I prefer using provable truth to address my problem, not theoretical philosophy.